About

 

Talley-O is the collaboration of Taylor and Kelley [TA+LLEY] with a side of "O".

Where does the fox come from? Tally-ho is a very old traditional cry made by huntsman to tell others game has been sighted. It was first used in fox-hunting during the 19th century. Also, we just like foxes.

Our foundation in advertising and marketing has shaped our process and design. We developed creative campaigns for national accounts, each unique to their mission statement and target audience. Our goal with Talley-O design is to combine this experience and gear it toward a more intimate work relationship with our clients, both on a local and national level. When you work with Talley-O, you know who you are working with directly. We take our communication and design work seriously. Your investment in your brand is emotional and soulful—we aim to create beautiful, forward-thinking design to reflect your desired aesthetic and values.


The Team

 
 
Liza Kelley Sperry   Founder / Design Director   Liza graduated with honors from Maine College of Art with a BFA in Graphic Design. She began her design career as an award winning art director at The VIA Agency, creating work for national brands including Welch's, Maidenform, Seagram's Escapes, Backyard Farms, Lojack, DuPont, and Dundee Beer.  After leaving VIA, she fine-tuned her print and publication design skills freelancing for a number of design firms in southern Maine, creating work for local and national brands including Green Builder Media, MaineHealth, MedTech, Portland Trails and Greater Portland Landmarks.  She has a passion for beautiful publication design, dynamic branding and strong storytelling. She lives in South Portland with her husband Patrick, daughter Sylvia, Labernard and Maine Coon Cat. She enjoys traveling, gardening and painting.

Liza Kelley Sperry
Founder / Design Director

Liza graduated with honors from Maine College of Art with a BFA in Graphic Design. She began her design career as an award winning art director at The VIA Agency, creating work for national brands including Welch's, Maidenform, Seagram's Escapes, Backyard Farms, Lojack, DuPont, and Dundee Beer.

After leaving VIA, she fine-tuned her print and publication design skills freelancing for a number of design firms in southern Maine, creating work for local and national brands including Green Builder Media, MaineHealth, MedTech, Portland Trails and Greater Portland Landmarks.

She has a passion for beautiful publication design, dynamic branding and strong storytelling. She lives in South Portland with her husband Patrick, daughter Sylvia, Labernard and Maine Coon Cat. She enjoys traveling, gardening and painting.

Rachel Cochrane Taylor   Founder / Account Director   Rachel graduated from Bates college with a degree in fine printmaking. She began her career designing various boutiques and window displays throughout Seattle, Washington. She later moved back to Maine and landed at The VIA Agency as an account executive combining her creative eye and keen client communication skills. Here, she managed accounts for Seagram's Escapes, DuPont, Unum and Colonial Life.  Rachel later focused on production design at an independent design studio in Freeport, Maine. Her wide range of creative and organizational skills keep the gears rolling at Talley-O Design.  She lives in Cumberland with her husband Andrew, 3 boys—Lincoln, Oliver and Julian, and the newest addition to the Taylor family, daughter Georgia.

Rachel Cochrane Taylor
Founder / Account Director

Rachel graduated from Bates college with a degree in fine printmaking. She began her career designing various boutiques and window displays throughout Seattle, Washington. She later moved back to Maine and landed at The VIA Agency as an account executive combining her creative eye and keen client communication skills. Here, she managed accounts for Seagram's Escapes, DuPont, Unum and Colonial Life.

Rachel later focused on production design at an independent design studio in Freeport, Maine. Her wide range of creative and organizational skills keep the gears rolling at Talley-O Design.

She lives in Cumberland with her husband Andrew, 3 boys—Lincoln, Oliver and Julian, and the newest addition to the Taylor family, daughter Georgia.

 
 
Elizabeth Fagan   Strategy Director    Bio coming soon

Elizabeth Fagan
Strategy Director

Bio coming soon

Kathleen Parr   Senior Copywriter   Kathleen has been writing copy since before the Internet, so she draws on a deep well of experience across marketing categories and disciplines. Fresh from The VIA Agency, her ability to craft engaging communications will help Talley-O clients tell their stories cohesively and compellingly.  Starting in New York and now in Portland, she learns from every assignment and interaction. Her favorite experiences include deep dives into branding and new product development for Neutrogena and Nivea (leaving really hard parts to the scientists), sales collateral and press releases for Clairol and Revlon, and TV, radio and digital for Samsung, Popsicle, People’s United Bank and Golden Corral, among other clients.

Kathleen Parr
Senior Copywriter

Kathleen has been writing copy since before the Internet, so she draws on a deep well of experience across marketing categories and disciplines. Fresh from The VIA Agency, her ability to craft engaging communications will help Talley-O clients tell their stories cohesively and compellingly.

Starting in New York and now in Portland, she learns from every assignment and interaction. Her favorite experiences include deep dives into branding and new product development for Neutrogena and Nivea (leaving really hard parts to the scientists), sales collateral and press releases for Clairol and Revlon, and TV, radio and digital for Samsung, Popsicle, People’s United Bank and Golden Corral, among other clients.

 
 
Patrick Sperry   Senior Video / Digital Editor   Patrick graduated from Maine College of Art in Graphic Design. He has spent the duration of this design career at The VIA Agency. Here he climbed the proverbial corporate creative ladder—moving from production designer, to art director, to creating a new role (and ultimately a new field) as a video editor at what is now called Vacationland (a sister video production company to The VIA Agency).  Over the course of 18 years, has cut and edited award winning videos as well as developed commercials, short videos and digital spots for an impressive list of clients including 1800 tequila, Three Olives Vodka, Genesee Beer, TD Bank, State Street Global Advisors, T.Rowe Price, Wawa, Unilever, Stonyfeild, Golden Corral, Macaroni Grill, Wyman's Wild Blueberries, Welch's Grape Juice, Perdue Chicken, Friendly’s, Salvation Army, Shutterfly, LoJack, Greenpeace, Samsung, DuPont, JBL and LLBean. His latest work is a short documentary film featuring MaineWorks which screened at the Portland Museum of Art.  In his free time, Patrick enjoys woodworking, traveling, spending time with his family and working to renovate an 18th century farmhouse in northern Maine.

Patrick Sperry
Senior Video / Digital Editor

Patrick graduated from Maine College of Art in Graphic Design. He has spent the duration of this design career at The VIA Agency. Here he climbed the proverbial corporate creative ladder—moving from production designer, to art director, to creating a new role (and ultimately a new field) as a video editor at what is now called Vacationland (a sister video production company to The VIA Agency).

Over the course of 18 years, has cut and edited award winning videos as well as developed commercials, short videos and digital spots for an impressive list of clients including 1800 tequila, Three Olives Vodka, Genesee Beer, TD Bank, State Street Global Advisors, T.Rowe Price, Wawa, Unilever, Stonyfeild, Golden Corral, Macaroni Grill, Wyman's Wild Blueberries, Welch's Grape Juice, Perdue Chicken, Friendly’s, Salvation Army, Shutterfly, LoJack, Greenpeace, Samsung, DuPont, JBL and LLBean. His latest work is a short documentary film featuring MaineWorks which screened at the Portland Museum of Art.

In his free time, Patrick enjoys woodworking, traveling, spending time with his family and working to renovate an 18th century farmhouse in northern Maine.

Mackenzie London   Independent Designer   Mackenzie started her career in advertising and studied Product Development at the Fashion Institute of Design and Merchandising in Southern California. She later received her BFA in Graphic Design from Maine College of Art and has worked with local firms including Might & Main and Anchour.  She has helped define and design for a wide range of brands and clients including LeRoux, Spinnakers, Lark Hotels, Portland Wine Week, Aragosta Mama, Big Tree, Haystack, Maine Brewshed Alliance, Blue Lobster Urban Winery, Baxter Brewing, Agren Appliance, Dirigo Federal Credit Union, All-Nutrient

Mackenzie London
Independent Designer

Mackenzie started her career in advertising and studied Product Development at the Fashion Institute of Design and Merchandising in Southern California. She later received her BFA in Graphic Design from Maine College of Art and has worked with local firms including Might & Main and Anchour.

She has helped define and design for a wide range of brands and clients including LeRoux, Spinnakers, Lark Hotels, Portland Wine Week, Aragosta Mama, Big Tree, Haystack, Maine Brewshed Alliance, Blue Lobster Urban Winery, Baxter Brewing, Agren Appliance, Dirigo Federal Credit Union, All-Nutrient

 
 
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Kirk Simpson
Art Director

Kirk graduated with honors from Maine College of Art with a BFA in Graphic Design. He has worked in entertainment design for the Ogunquit Playhouse and the Pennsylvania Renaissance Faire. Kirk currently freelances for Amish Country News, a Pennsylvania-based magazine, as well as working with York County Community College as their principal designer.

A big nerd, he lives in York, ME with his partner Jim where he moonlights as an actor at Clay Hill Farm Restaurant performing shows like Edgar A. Poe and an original one-man-musical, A Christmas Carol: A New Musical Tale.

 

The work needs to get out of your head and on the table. And it needs to be done from the heart.

PAULA SCHER

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Clients [categorized by industry]

Arts & Entertainment

Ealain Studio

Portland Stage

Sperry General Store

KPT Hospitality

Marijuana Today

Medical & Healthcare

Ignite Wellness Chiropractic

Sara Bird Nelson Healing Arts

Food & Hospitality

Little Spruce Baking Co.

Mabel’s Lobster Claw

Westin Portland Harborview Hotel

Artné Spa

Top of the East

Four Season Farm

Maine Brewer’s Guild

Cakes for All Seasons

Wright Chocolate House

Education & Non-Profit

Maine Island Trail Association

ACLU of Maine

FAME Maine

Maine AEYC

Tonya DiMillo Consulting

SHL Fund

Through These Doors

Cobscook CLC

Real Estate

Lyman House Realty

MAINE Association of REALTORS®

NH Association of REALTORS®

Maine Dream Properties

Corporate & Commercial

UNUM

Chase Small Craft

Back Cove Equine

Auto Buying Consultants of Maine

Egg Strategy

Quad Group

The Bizzy

Magazines & Publications

MAINE Association of REALTORS®

NH Association of REALTORS®

Oxford Hills Chamber of Commerce

Whitney Publishing

Green & Healthy Maine

Green & Healthy Maine Homes

The Sunrise Guide

Awards & Accolades

2010 Hatch Awards
Merit Winner, Silver Winner
Category – Self Promotion Outdoor, Campaign for The VIA Agency

VIEW THE WORK

2015 Adobe Website Award
Site of the Day
Adobe Featured Our Web Design as their Top Site of the Day

VIEW THE WORK

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Services

Brand Identity

Naming

Web Design And Development

Content Creation

Signage

Consultation

Publication Design

Copywriting

Animation

Digital Media

Packaging

Logo Design

Illustration

Art Direction

Print

Book Design

Collateral Design

Ad Design

Questions? If you need a design service not listed, call us. We may be able to help out, or point you in the right direction.